GEO TARGETING API

The GEOTARGETING API matches IP-addresses to a postal code and returns socio-demographic data for this area (i.e. purchasing power, population).

Data is available for 9 european countries.

“latitude”: 48.208488464355,
“longitude”: 16.372079849243,
“countryCode”: “AT”,
“country”: “Austria”,
“region”: “W”,
“postcode”: “1010”,
“city”: “Vienna”,

“companies_abs”: “21681”,
“households_abs”: “10252”,
“population_abs”: “14709”,
“male_perc”: “0.52100”,
“female_perc”: “0.47900”,
“NACE”: “82”,

“life_phase_1_perc”: “0.15100”,
“life_phase_2_perc”: “0.84900”,
“residental_house_perc”: “0.01700”,
“residental_apartment_perc”: “0.98300”,
“dom_language_code”: “de”,
“foreigners_perc”: “0.28000”,
“urban_rural”: “u”,

“age_class_1_perc”: “0.20800”,
“age_class_2_perc”: “0.32300”,
“age_class_3_perc”: “0.38600”,

Enrich IP address with sociodemographic insights:

GEO TARGETING API returns household demographics, purchasing power and lifestyle characteristics of the area (zip level) of IP addresses. Data can be provided for Austria, Belgium, Denmark, Germany, Greece, France, Italy, Netherlands, Spain .

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Know the region: Population, companies, housholds in the area.
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Gain insights: urban or rural, purchasing power, average population age.
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Enrich IP-addresses with postal / zip codes and cities.

Use cases:

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Understand the potential of a visitor’s area.
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Analyze and plan Marketing and Sales activities.
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Adapt your online advertising to your visitor’s region.

Data:

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Source: DNA (Data Network Associates)
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Type: socio demographic data on zip level
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Coverage: Austria, Belgium, Denmark, Germany, Greece, France, Italy, Netherlands, Spain

Pricing

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Free Developer access:

Rate limit: 100 requests per month