Table of Contents
1. objective and responsible body
2. basic information on data processing
3. processing of personal data
4. collection of access data
5. cookies & range measurement
6. Google Analytics
7. Google/Re/Marketing Services
8. integration of third-party services and content
9. rights of users and deletion
10 Changes to the data protection declaration
1. OBJECTIVE AND RESPONSIBILITY
The provider of the online offer and the body responsible for data protection is Profileaddress Direktmarketing GmbH, owner: Altmannsdorfer Strasse 311, 1230 (hereinafter referred to as “provider”, “we” or “us”). For the contact possibilities we refer to our imprint
The term “user” includes all customers and visitors to our online offering. The terms used, such as “user”, are to be understood as gender-neutral.
2. BASIC INFORMATION ON DATA PROCESSING
We process personal user data only in compliance with the relevant data protection regulations in accordance with the requirements of data economy and data avoidance. This means that the user’s data will only be processed if there is a legal permission, in particular if the data is required for the provision of our contractual services and online services or is prescribed by law or if there is a consent.
We take organizational, contractual and technical security measures in accordance with the state of the art in order to ensure that the regulations of data protection laws are observed and thus to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.
If content, tools or other means from other providers (hereinafter jointly referred to as “third-party providers”) are used within the scope of this data protection declaration and their named registered office is abroad, it is to be assumed that data is transferred to the countries in which the third-party providers have their registered office. Data is transferred to third countries either on the basis of a legal permit, user consent or special contractual clauses that guarantee the data security required by law.
3. PROCESSING OF PERSONAL DATA
In addition to the use expressly stated in this data protection declaration, the personal data will be processed for the following purposes on the basis of legal permits or user consents:
The provision, execution, maintenance, optimization and safeguarding of our services and user benefits;
Ensuring effective customer service and technical support.
We only transfer user data to third parties if this is necessary for billing purposes (e.g. to a payment service provider) or for other purposes if these are necessary to fulfil our contractual obligations towards the users (e.g. address notification to suppliers).
When contacting us (via contact form or email), the user’s details are stored for the purpose of processing the enquiry and in the event that follow-up questions arise.
Personal data will be deleted as long as they have fulfilled their intended purpose and there is no obligation to store them.
4. COLLECTION OF ACCESS DATA
We collect data about every access to the server on which this service is located (so-called server log files). Access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
We use the log data without assignment to the user or other profiling according to the legal regulations only for statistical evaluations for the purpose of operation, security and optimization of our online offer. However, we reserve the right to check the log data subsequently if there is a justified suspicion of illegal use based on concrete evidence.
5. COOKIES & RANGE MEASUREMENT
The viewing of this online offer is also possible under exclusion of cookies. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
It is possible to manage many corporate online ad cookies via the US site http://www.aboutads.info/choices or the EU site http://www.youronlinechoices.com/uk/your-ad-choices/
6. GOOGLE ANALYTICS
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services associated with the use of this online offer and Internet use. Pseudonymous user profiles can be created from the processed data.
We use Google Analytics only with IP anonymization enabled. This means that Google will reduce the IP address of users within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
Further information on data use for advertising purposes by Google, possible settings and objections can be found on the Google websites: https://www.google.com/intl/de/policies/privacy/partners (“Data use by Google when using our partners’ websites or apps”), http://www.google.com/policies/technologies/ads (“Data use for advertising purposes”), http://www.google.de/settings/ads (“Manage information that Google uses to show you advertising”) and http://www.google.com/ads/preferences (“Determine which advertising Google shows you”).
7. GOOGLE-RE/MARKETING SERVICES
We use the marketing and remarketing services (“Google Marketing Services” for short) of Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).
The Google marketing services allow us to target ads for and on our site in order to present users only with ads that potentially match their interests. If, for example, users see ads for products they are interested in on other websites, this is referred to as “remarketing”. For these purposes, when our and other websites on which Google marketing services are active are accessed, Google directly executes a code from Google and (re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). Cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file it is noted which websites the user visits, which contents he is interested in and which offers he has clicked on, furthermore technical information about the browser and operating system, referring websites, visiting time as well as further information about the use of the online offer. The IP address of the users is also recorded, whereby we inform within the framework of Google Analytics that the IP address is shortened within member states of the European Union or in other signatory states of the European Economic Area Agreement and only in exceptional cases completely transmitted to a Google server in the USA and shortened there. The IP address is not combined with the user’s data within other Google offers. The above information may also be linked to such information from other sources. If the user then visits other websites, the ads tailored to his interests can be displayed.
Users’ data is processed pseudonymously within the framework of Google marketing services. This means that Google does not store and process, for example, the names or e-mail addresses of users, but processes the relevant data cookie-related within pseudonymous user profiles. This means from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected about users by DoubleClick is transmitted to Google and stored on Google’s servers in the USA.
One of the Google marketing services we use is the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies cannot therefore be traced through the websites of AdWords customers. The information collected by the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that personally identifies users.
Another Google marketing service we use is the “Google Tag Manager”, which can be used to integrate other Google analysis and marketing services into our website (e.g. “AdWords”, “DoubleClick” or “Google Analytics”).
Further information on Google’s use of data for marketing purposes can be found on the overview page: https://www.google.com/policies/technologies/ads, Google’s data protection declaration can be accessed at https://www.google.com/policies/privacy
If you wish to object to the collection by Google marketing services, you can use the setting and opt-out options provided by Google: http://www.google.com/ads/preferences.
8. INTEGRATION OF THIRD PARTY SERVICES AND CONTENT
It can happen that within our online offer contents or services of third providers, such as city maps or fonts of other websites are integrated. The integration of third-party providers’ content always requires that the third-party providers perceive the IP address of the users, as they would not be able to send the content to the users’ browser without the IP address. The IP address is therefore required for the display of this content. Furthermore, the providers of the third-party content can set their own cookies and process the user’s data for their own purposes. The processed data can be used to create user profiles. We will use this content in a data-saving and data-avoiding manner as far as possible and select reliable third-party providers with regard to data security.
The following presentation provides an overview of third-party providers and their contents, together with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possibilities of objection (so-called opt-out):
9. RIGHTS OF USERS AND DELETION OF DATA
Users have the right, upon request and free of charge, to receive information about the personal data that we have stored about them.
In addition, users have the right to correct inaccurate data, revoke consent, block and delete their personal data and, in the event that unlawful data processing is assumed, to file a complaint with the competent supervisory authority.
The data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no legal obligations to keep it in safekeeping.
We reserve the right to change the data protection declaration in order to adapt it to changed legal situations or in the event of changes to the service or data processing. However, this only applies with regard to declarations on data processing. If user consents are required or components of the data protection declaration contain provisions of the contractual relationship with the users, the changes will only be made with the users’ consent.
Users are asked to inform themselves regularly about the contents of the data protection declaration.
Updated: 28.05.2018 16:51